WebP: The Modern Image Format
WebP was developed by Google as a superior replacement for older image formats. It uses advanced compression techniques to produce smaller files than JPG while maintaining equivalent or better visual quality.
Compression Benefits
Studies show WebP provides 25-34% smaller file sizes compared to JPEG at equivalent quality. For a website with many images, this translates to significantly faster load times and reduced bandwidth costs.
Quality Comparison
WebP at quality 80 typically matches JPG at quality 90. This means you can achieve the same visual quality with smaller files, or better quality at the same file size.
SEO Benefits
Page speed is a ranking factor for search engines. Using WebP images can improve your Core Web Vitals scores, particularly Largest Contentful Paint (LCP), leading to better search rankings.