Anchor Text Analyzer

Analyze your anchor text distribution. Check for over-optimization, keyword stuffing, and ensure a natural, diverse anchor text profile.

How to Use

  1. Enter your anchors or URL
  2. Click Analyze
  3. Review distribution
  4. Diversify if needed

About Anchor Text


Anchor text is the clickable text in a hyperlink. Search engines use it to understand what the linked page is about. However, over-optimization can trigger penalties.

A natural anchor text profile includes variety: exact match keywords, partial match, branded, URL, and generic anchors. Over-reliance on exact match anchors looks manipulative.

For internal links, use descriptive anchors that help users understand where they will go. For backlinks, you have less control but should aim for natural variety.

Analyze your anchor text distribution regularly, especially if building links. A sudden increase in exact match anchors can raise red flags.

FAQ

What is anchor text?
Anchor text is the visible, clickable text in a hyperlink that describes the linked content.
What is the ideal anchor text ratio?
There is no perfect ratio, but natural profiles have mostly branded, URL, and generic anchors with some keyword anchors.
Can anchor text hurt my rankings?
Yes, over-optimized anchor text (too many exact match keywords) can trigger Google penalties.
Should internal links use keyword anchors?
Yes, descriptive keyword-rich anchors for internal links are fine. Just make them natural and helpful.
How do I check my anchor text profile?
Use this tool to analyze your anchors or use backlink analysis tools like Ahrefs or Moz.